Public Relations

Many organizations struggle with visibility, which creates a fundamental problem. If people aren’t aware your organization exists, how will they know to donate or attend a program or event?

New Resource Group can help increase awareness of your organization through creating a public relations plan specifically designed for your organization. The plan includes detecting core problems, setting objectives, identifying audiences, developing key messages, establishing communications and media tactics, and creating a schedule for implementing the plan. Some tactics that might be used are establishing an e-newsletter, writing an agency brochure or program flyer, and working with the media to tell your story. We also provide spokesperson training so you can be prepared when the media comes knocking.